About Us

Why Us?

The Goodman Fielder Cares Trust helps people and organisations in need through the donation of food and resources. 

We are supported by Goodman Fielder NZ Ltd and its employees through a variety of initiatives including a work place giving programme, a community service scheme and is underpinned by a bread donation programme. 

The bread donation programme has been run by Goodman Fielder since 2006 and sees the donation of around 150,000 loaves of bread annually to food banks throughout New Zealand.

Since GF Cares was launched in March 2013, Goodman Fielder employees have raised over $100,000 through a range of fundraising initiatives. These funds are being distributed to organisations in need that are helping to feed hungry New Zealanders.

Our Trustees

Ian Fraser


Ian was one of this country’s preeminent current affairs interviewers and presenters for more than twenty years. Beyond television, he has been Chairman of Consultus, New Zealand’s largest public relations company in the 1980s, Chief Executive and New Zealand Commissioner General, Chief Executive of the New Zealand Symphony Orchestra from 1998-2002, and then Chief Executive of Television New Zealand until 2005.

He currently works in public relations and event promotions and working as a personal adviser and media coach to some of the leading figures in New Zealand’s business, political and sports communities.


Kurt Allen


Kurt Allen - Finance Director GFNZ

Kurt has over 20 years of Commercial experience across the Service and FMCG industries. Having held finance roles with The Living Earth Company, Reuters International and British Telecom. Senior finance roles include being CFO for Heinz Watties NZ and currently the FD for Goodman Fielder New Zealand. Kurt has been a Trustee since November 2015.

Simon Smith


Simon Smith- NZ Corporate Counsel GFNZ

Simon is the New Zealand legal counsel for Goodman Fielder. He has been a corporate lawyer for over 16 years, starting his career at Russell McVeagh before working as Corporate Counsel for Japanese multinational Hitachi in Europe. On returning to New Zealand he was a Senior Solicitor at Chapman Tripp before joining Goodman Fielder in 2009.